Why Apple ads always show the time at 9:41

Apple ads have a unique feature that has puzzled many: the time displayed on devices is always set to 9:41.

But why is this? It all started with Steve Jobs, and despite changes over time, Apple has stuck to this specific time for years.

Table of Contents

The beginning of the 9:41 time

why apple ads always show the time at 9:41 15202 — Apple ads have the time set to 9:41, a practice starting with the iPad launch in 2010.

The tradition began in 2010 with the release of the first iPad. Steve Jobs set the time on the device to 9:41 to mark a significant moment in Apple’s history.

continued on next page